Outdoor Retail Space Lighting
Lighting is an important element in designing outside retail spaces as it can significantly impact the overall ambiance, safety, and attractiveness of the area. Many of these outside public areas can be older properties requiring a “refresh” or upgrade to conform with newer, more modern lighting treatments. Updating retail spaces and their lighting components is essential in attracting high-tier tenants and to remain a competitive space in the market. Whether a new development project or an existing property, following are some lighting strategies to consider for outside retail spaces:
Task Lighting: Ensure that task lighting is installed to illuminate specific areas where customers need to see clearly, such as product displays, entrance/exit paths, and outdoor payment terminals. This helps customers navigate the space easily and enhances the overall shopping experience.
Accent Lighting: Use accent lighting to draw attention to specific features, products, or architectural elements. This type of lighting can create visual interest and guide customers towards focal points or high-margin products.
Architectural Lighting: Highlight the architectural elements of your retail space, such as building facades, arches, columns, or signage, to make the space more visually appealing, especially during the evening.
Outdoor Signage Lighting: Illuminate your store’s outdoor signage to make it easily visible to passersby and potential customers, even during nighttime. Well-lit signage enhances brand visibility and recognition.
Pathway Lighting: Install pathway lighting along walkways and aisles to ensure safe navigation for customers, especially during dark or low-light conditions. It can also guide customers to different sections of the store.
Security Lighting: Implement security lighting to deter potential criminals and create a safer environment for customers and employees. Motion-activated lights can be particularly effective in this regard.
Color Temperature and CRI: Pay attention to the color temperature and color rendering index (CRI) of the light fixtures. Warm white light (around 2700-3000K) can create a cozy and inviting atmosphere, while cooler white light (around 4000-5000K) may be suitable for modern or high-tech retail spaces. High CRI lighting is essential for accurately displaying the true colors of products.
Energy Efficiency: Consider using energy-efficient LED lighting, which not only helps reduce operating costs but also has a longer lifespan compared to traditional lighting options.
Dimming and Control: Incorporate dimmable lighting and lighting controls to adjust the intensity of the light based on the time of day, season, or specific events. Dimming can also save energy during off-peak hours.
Lighting Zones: Divide the retail space into lighting zones with different illumination levels to create visual interest and cater to varying lighting requirements in different areas.
Seasonal Decorative Lighting: During special occasions or holiday seasons, use decorative lighting to create a festive and attractive atmosphere, which can encourage more foot traffic and shopping.
Maintenance and Monitoring: Regularly maintain and monitor the outdoor lighting system to ensure that all fixtures are functioning correctly and to address any issues promptly.
Always keep in mind that the lighting design should align with the brand image and the overall aesthetic of the retail space. Using top quality commercial-grade products from a highly experienced installation company like Nevada Illumination is another factor in your lighting success.
A well-planned lighting strategy can elevate the shopping experience, attract more customers, and contribute to the success of the retail business. Let us assist you in you new project or in upgrading your current properties. Please contact us below or through this link …
